Creating a brand is much more than creating a logo and using it consistently. It involves communicating your identity, delivering a positive experience and engaging your target audience to create a favorable memory of your company or product. Graphics are a critical tool in succinctly conveying and evoking a brand and its associations. Designing graphics and a graphic environment for your company that communicates your brand and can grow with time to continually stay fresh is one of our passions.
We strive to create materials, whether printed or digital, that create a look that can be used consistently across disciplines and pieces. A look that will appeal to the target market and speak to their taste. Copy is developed to reinforce that look and lead the viewer closer to a sale. A cohesive package creates the feel of stability and quality leading to a positive brand awareness.
A logo is your calling card and cultural representative so it needs to be unique and personify your business. It stands as your first impression and creates a recognizable symbol of your business so it needs to be memorable and appeal to your core audience. We respect those goals when creating a logo and brand symbol. With all logos we design them to take full advantage of today’s vibrant digital world in full glorious color, as well as, two color, grayscale and black and white.